[Whiteboard Challenge] TikTok - Improving First Post Experience for New Creators

Description

Background

• On TikTok, many users begin as viewers but eventually try creating their own video. However, data shows that a significant portion of new creators stop uploading after their first video, especially if the performance (views, likes, comments) is low.
• This high drop-off after the first post reduces content diversity and discourages creative growth.

Goal

• Design a mobile experience to support first-time creators after they publish their first TikTok video.
• Encourage them to create again by helping them understand their performance, feel motivated, or take further actions.

Design Challenge Mission (What you need to do)

• Design a single screen or flow that is shown after a user posts their first-ever TikTok.
• Your goal is to help new creators stay motivated and consider posting again.
• You may highlight social proof, suggest tips, or recommend content ideas — be creative, but keep it user-centered.

Recommendation

• You are free to choose visual style, layout, and colors.
• You may assume any region, user behavior, or business rules. Please state these clearly.
• This is a time-boxed challenge — please aim to complete the design in 30 minutes or less.
• In your solution description, please include below. All of the below should be included in the description that accompany your design submission.
• ㅤㅤ- Your design rationale (Why did you make these decisions?)
• ㅤㅤ- Any context, user behavior, or metrics you assumed
• ㅤㅤ- Questions you would have asked if this were a real interview
• ㅤㅤ- What kind of answers you imagine receiving to those questions
• ㅤㅤ- How those answers influenced your final solution

Submission Guide (How to use Designus plugin to submit a solution)

• 1. On the Designus website, click a design challenge you want to solve.
• 2. Click "Open in Figma" under the "Submit" tab.
• 3. On the Figma website, click "Open in…" on the Designus plugin page, and choose a Figma file to work in.
• 4. Once your Figma file opens, run the Designus plugin.
• 5. Copy the challenge URL from the Designus website, paste it into the plugin, and click "Import". Alternatively, you can select the challenge using the calendar.
• 6. After importing, work on your solution inside the "Solution" frame. You may resize the frame and include short descriptions or highlights as needed.
• 7. When your solution is ready, run the Designus plugin again.
• 8. Go to the "Export solution" tab.
• 9. Select the "Solution" frame you worked on — it will be attached automatically.
• 10. Add a description if you'd like.
• 11. Click "Export".

Disclaimer

• This design challenge is a fictional exercise intended for practice. It is not affiliated with, endorsed by, or officially related to TikTok or ByteDance. All brand names and references are used solely for illustrative purposes.